#LUXE REDUX SERIES#

Manufacturers like Estee Lauder, Guerlain, Cacharel, Yves Saint Laurent, Chanel and Lancome have found a way to add zest to their brands by introducing limited-edition, one-shot perfumes that are gone once the last bottle is sold. This fall, there also will be a raft of line extensions and targeted introductions that will further flesh out the market.Ī different tack has been taken in Europe.

#LUXE REDUX SERIES#

This time, marketers have returned to a more glittering time, with a series of upcoming launches that celebrate style, luxury and high romance. Usually, periods of difficulty tend to unlock the imagination and the market takes a new turn. “There’s not enough newness, and where there is newness, it isn’t driving enough business to overcome the decreases that the older lines are getting,” she said. of Birmingham, Ala., pinpointed the problem as a lack of new fragrance launches.

Meanwhile, Sharron Williams, senior vice president and corporate general merchandise manager of cosmetics at Proffitt’s Inc.

“Fragrance as a whole is having a difficult time at the moment,” said Janet Saunders, associate director of perfumery and cosmetics at the 51-store House of Fraser in the U.K. Dazzling, Splendor, Ralph Lauren Romance - all these fragrance names sound like emblems of a new gilded age.īut while marketers may be correct, and this is the best of times for the consumer, the story is far different for the fragrance industry.įrom Europe to Alabama, retailers are feeling the squeeze.

Luxe redux